Business-to-business Outsourced Sales : Targeted List Generation : Lead Qualification and Response : Outbound Sales : Appointment Setting : Case Studies

	First Name:

	Last Name:

	Email:

	Phone:

	Company Website:

Free Live Chat Software

Case Studies

Jump to:
SEO.com
Aculis
Treehouse Interactive

Client: SEO.com
Product: Search Engine Optimization

Challenge

SEO.com, one of the nation’s top search engine optimization firms, desired to take a more aggressive approach in their outbound marketing campaign. Prior to working with Launch, SEO.com generated all their leads through inbound web marketing. As a result, SEO.com’s sales professionals spent much of their time working with unqualified or falsely submitted leads and leads that were concurrently soliciting bids from multiple search engine optimization firms.

Services Implemented:

SCRIPT CREATION
EMAIL TEMPLATE CREATION
TARGETED LIST GENERATION
LEAD QUALIFICATION
APPOINTMENT SETTING

" Launch Sales and Marketing took the time and initiative to understand our business, our sales process, and products. They developed a very concise script and were generating quality leads almost immediately. Within a week they were generating “quality” leads every day and by the third week they got us to a decision maker in a Fortune 50 company. The Launch team are true professionals and I am grateful they do not work for my competition. “

Vice President of Sales
SEO.com

Reports Within Eight Weeks: Appointments with Executives from FORTUNE 500 companies SEO.com sales team were able to focus on closing deals Multiple appointments with publicly held companies	Qualified Appointments Scheduled	55
	Percentage of kept Appointments	89%
	Number of Proposals Sent	12
	Dollar Value of All Proposals	$576k

Client: Aculis
Product:Outsourced Software Development and Testing/Quality Assurance

Challenge

Aculis, one of the nation’s fastest growing outsourced software firms, required new sources of lead generation. Previously the company had focused solely on referrals to generate new business. Aculis tasked Launch to schedule qualified appointments for their sales team to close.

Services Implemented:

SCRIPT CREATION
EMAIL TEMPLATE CREATION
TARGETED LIST GENERATION
LEAD QUALIFICATION
APPOINTMENT SETTING

" Launch has been very strategic in helping us find qualified leads for our business. They are very driven to deliver a high quality service. “

James Stone
CEO, Aculis

Six Week Campaign Results: Exceeded Aculis’expectations by 20% in first month	Targeted List Generated Leads	5000+
	Companies Contacted	1960
	Qualified Appointments Set	39
	Appointment Keep Rate	90%

Client: Treehouse Interactive
Product:Partner Relationship Management & Demand Generation SaaS

Challenge

Treehouse Interactive, an elite demand generation and relationship management SaaS company, generated an immense list of leads through trade show attendance and white paper email campaigns . Prior to working with Launch, Treehouse Interactive used their closing team to contact every lead (serious, qualified, or not) generated at tradeshows they attended. As a result, Treehouse Interactive's highly trained and specialized closers spent most of their time working with companies with no intent to buy.

Services Implemented:

TRADESHOW LEAD QUALIFICATION
WEBINAR CONTENT CREATION
APPOINTMENT SETTING
EMAIL CAMPAIGN LEAD QUALIFICATION

" Not only would I recommend Launch Sales and Marketing, but I consider them a vital part of our team’s ability to produce a healthy sales pipeline. We’ve consistently received high-quality leads from them, specifically in our target market and from Fortune 500 companies. Many of the leads they have generated are now opportunities and are close to closing. Launch enables our sales professionals to focus on closing instead of prospecting. I appreciate their professionalism and the years of telesales expertise they put into every call. “

Raegan Wilson
Director of Sales
Treehouse Interactive

Reports within two weeks of calling: Appointments with several publicly traded companies and household name companies including the following:	Trade Show Lead Set Rate	13.2%
	Trade Show Bad/Fake Leads Filtered	16.5%
	White Paper Download Lead Set Rate	8.8%
	Total qualified appointments set after four weeks	35